Adjust the sliders below to match your business. The calculator will show you exactly how much revenue is slipping through the cracks every month — and how much an AI agent can recover.
Monthly Lost Revenue
$8,250
Annual Lost Revenue
$99,000
Revenue Recovered with AI Agent
(at 73% booking rate)
$6,023
per month
Monthly ROI
(recovered - AI agent cost)
$5,726
net profit per month
Annual ROI
(recovered - $3,564 cost)
$68,713
net profit per year
No contracts. Setup in 48 hours. Custom pricing tailored to your business.
This calculator uses a straightforward formula based on real-world data from hundreds of service businesses:
The 73% AI booking rate is the average across all MTN Peak Solutions client deployments. It represents the percentage of previously missed calls that the AI agent successfully converts into booked appointments or qualified leads. This is a conservative figure — some of our clients see booking rates above 80%.
We use your close rate (not the AI's) for calculating lost revenue because those are calls you're currently missing entirely. The revenue you're losing is based on the customers who would have booked if someone had answered the phone.
Not sure what numbers to plug in? Here are typical benchmarks for common service industries based on our client data and industry research:
| Industry | Missed Calls/Day | Avg Job Value | Close Rate |
|---|---|---|---|
| HVAC | 5-15 | $350-$800 | 25-35% |
| Dental | 8-20 | $200-$500 | 30-45% |
| Roofing | 5-20 | $5,000-$10,000 | 15-30% |
| Plumbing | 5-12 | $250-$600 | 30-40% |
| Landscaping | 8-25 | $200-$2,400 | 20-35% |
| Electrical | 4-10 | $200-$500 | 30-40% |
| Pest Control | 5-15 | $150-$400 | 35-50% |
The math above only accounts for calls you're missing entirely. But there's another layer: how fast you respond to the calls you do get.
A landmark study published by Forbes found that businesses responding to leads within the first minute see a 391% increase in conversion rates compared to those that respond even 10 minutes later. After 5 minutes, the odds of qualifying a lead drop by 80%.
Think about that. If a homeowner calls three HVAC companies at 7 PM on a Tuesday, the one that answers first doesn't just have a head start — they have an almost insurmountable advantage. By the time the other two call back the next morning, that homeowner has already booked an appointment.
This is where an AI agent delivers a compounding advantage. It doesn't just answer calls you would have missed — it answers every call faster than any human receptionist can. Under 5 seconds. No hold time. No "please wait while I transfer you." No busy signals during peak volume.
When you combine the missed call recovery (shown in the calculator above) with the improved conversion rate from faster response times, the true ROI of an AI agent is significantly higher than what the calculator shows. The calculator gives you the conservative baseline. Reality is typically 2-3x better.
Want to see how these numbers apply to your specific business? Check out our real case studies from HVAC, dental, roofing, and landscaping companies, or compare AI agents to other answering solutions to see how your options stack up.
See exactly how an AI agent handles your calls, books appointments, and recovers lost revenue — live on a 30-minute demo call. We'll even walk through the ROI numbers specific to your business.
Book Your Free DemoNo contracts. Setup in 48 hours. Custom pricing tailored to your business.